Strategic Management of Corporate Blogs & Social Networks:
Everything a Meeting Planner Should Know
MPI Platinum Program Speaker, 2009-2010
Presented at MPI Meet Different 2009
Conference
SESSION DESCRIPTION
(45 minutes-1 hour)
A current employee has started MySpace and Facebook sites, a "gripe site," and blog which are all critical of an event you are planning. Even worse, you discover that several workers have been reading and posting unflattering comments about you on the sites. Then, much to your dismay, you find company trade secrets and libelous comments posted anonymously on one of these sites. What is a Meeting Planner to do? This cutting-edge, hilarious, and practice-oriented session will: 1) educate you on social networking and blogging legal cases, 2) explain the ramifications of your company’s actions, 3) reference specific PR blunders and success stories and, 4) suggest useful tips on communicating with employees and the online general public.
Session Outline will be e-mailed upon request, along with Perry's article entitled Responding to Employee Blogs (published in HR Executive Magazine)
PERRY BINDER, J.D.
Bio
Author, Content Driven Speaker & Professor, Georgia State University
P.O. Box 3774
Alpharetta, GA 30023-3774
404.402.1892
